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About Freytag and Farrar Jewelers

Bryan Freytag and Brad Farrar established their premier jewelry business in 1997, moving to their current, convenient location on East Main St in Farmington, NM in 2002. Together, they have 70 years combined experience in the jewelry field. They serve clients in the Four Corners, NM area who appreciate unique and distinctive jewelry for every occasion.

Different than Other Jewelers


A Great Reputation!

What sets Freytag and Farrar Jewelers apart?

The Better Business Bureau has given the business an A+ rating, and there have been zero customer complaints for over 20 years. Freytag, Farrar, and their staff are obviously doing something right.

The professional staff behind the counters will assist you in choosing the perfect gemstone, understanding how to choose a diamond, or finding the right jewelry for a special occasion. They are knowledgeable and welcoming.

Convenient to so many people in areas all over the Four Corners, you should be on your way to Freytag and Farrar right now!

Bryan Freytag

The Freytag family has always been fascinated with gemstones and minerals. Bryan’s grandfather was a lapidarist with a collection of gems that fascinated Bryan. He was compelled to go into the jewelry business with his father in Yuma, AZ. After moving and working for commercial jewelry stores, he knew he had to find a partner and create his own luxury jewelry store that offered stunning gems for his clients that wouldn’t break their budgets. He and Brad Farrar have created a hometown jewelry store with a luxury atmosphere.

Linda West


Hello I am Linda West. I have worked for Freytag and Farrar Jewelers for 8 years. I am a sales professional and also an inventory controller. I have been through the GIA training for colored gems, and diamonds. I have a acheived the Accredited Jewelry Professional certificate from GIA. I also help with taking in repairs, help with custom jobs. I do restringing of pearls and beads. I worked for Mesa Family Practice for 12 years doing medical billing. I’m a certified medical coder. I also was a receptionists and did all the posting of payments and collection.

Terry Coy


Hi I am Terry Coy I have worked 20 years in the jeweler industry. I have Certificates from Revere Academy, San Fransico. GRS Tools and Training in Emporia, KS. I haved worked in Farmington all 20 years in Jewelery Repair. I have worked at Freytag & Farrar since 2011.

Call 505-325-5102, contact, or come in and see our amazing luxury jewelry selection today!

3555 E Main St Suite B
Farmington, NM 87402





Monday - Friday:
9:30 a.m. - 5:30 p.m.

9:30 a.m. - 4:00 p.m.