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Our Services

Custom Jewelry

The Freytag and Farrar jewelry designers will work with you to create the masterpiece that is truly yours. We can start from scratch or work with a diamond or gem that is a family heirloom. Our designers in Farmington, NM, will look at your at ideas and the emotions attached to the piece and create your ring, pendant, earrings…the possibilities are endless. They can also take a vintage piece and give it new life with your personal style added. We use Gemvision software to assist in the design process if needed.

Pearl Restringing

Pearls are a symbol of beauty and purity. They can be used in classic or contemporary jewelry and look equally stunning. If you own a string of pearls, it is important to have them restrung every five years to prevent wear and tear that can cause breakage and loss. At Freytag and Farrar, we work with both graduated or multi-strands. Call 505-325-5102 today to speak to one of our pearl experts.

Personal Engraving

Engraving jewelry gives it added sentimental value. We are happy to offer our clients engraving services for wedding bands and any other jewelry. Hand engraving and machine engraving options are available, along with the choice of script or block letters in a variety of fonts, symbols, and languages. Engrave a name, poem, date, or special message. Make your gift even more unique with engraving.

Jewelry and Watch Repair

If your watch stops ticking or the chain on your favorite necklace has snapped, bring it in, and our skilled jewelers will repair it for you. Bring in your broken jewelry, and we will discuss how best to bring it back to you, looking like new.


Having your fine jewelry appraised provides you with documentation of the detail of each piece as well its value. This information is important in the case of estate tax evaluation, value comparison, loss or theft, divorce, or other reasons. Our appraisal can be used to insure your jewelry for its full worth.

Laser Inscription

Don’t mistake this with engraving! Laser inscription is only visible under magnification. It is used to identify your gemstones, diamonds, and pearls. This gives you an added layer of security in case of loss or theft.

Insurance Replacement Assistance

The loss of a special piece of jewelry can be very upsetting. While we can’t replace the emotional attachment, we can help you find a piece to replace it. We have access to a network of manufacturers that will assist us in finding a match for replacement. We will keep in mind the type, quality, and value of the original and do our best to find its equal. We also work closely with your insurance company to regain your financial loss.

We Buy Unwanted Jewelry

No matter the reason, there are times you just no longer want certain pieces of jewelry. Bring them in, and we will appraise them and purchase them from you at a fair price. Estate jewelry, gold rings, necklaces, platinum pieces, and silver will all be considered.

Coins Bought and Sold

Freytag and Farrar are happy to buy and sell most gold or silver coins. We are unable to provide quotes over the phone, but bring your coins in and we can take a look and make an offer, or you can browse our current collection!

Interest-free Financing

Fall in love with something in our store but don’t have the cash? Ask any of our staff about our interest-free financing offer.

Celebrate your wedding, anniversary, or even just a Friday with a gift of jewelry. Call 505-325-5102, contact today!

3555 E Main St Suite B
Farmington, NM 87402





Monday - Friday:
9:30 a.m. - 5:30 p.m.

9:30 a.m. - 4:00 p.m.